A/B Testing

A/B testing is testing two or more versions of an item to determine which one increases click-through-rate or conversion rate on a website. Tests are run using everyday visitors as a test group. Each user gets a different version allowing you to see what version of the site converts the best. Result times vary dramatically based on the number of daily visitors obtained.

Testing should occur continuously no matter what shape your website is in. What happens today doesn't necessarily mean it will be the same tomorrow, especially with the way the Internet is constantly changing so rapidly.

A few items always worth testing:

• Page Layout
• Headline
• Body Copy
• Bontent vs No Content
• Color Scheme
• Images
• Image Color
• Button vs Text
• Call to Action
• Form Fields
• Form Layout

One key thing to always remember: just because it looks better doesn't always mean it will perform better. Let liQuidprint help you figure out what's working and what's not.