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Eric brings years of experience in all things online marketing along with an education in advertising to liQuidprint. Working in the online industry for over 9 years, Eric has seen a variety of campaigns excel using several different tactics and strategies.
His analytic mind and attention to detail coupled with his broad background in internet marketing as a whole has allowed Eric to excel in this role over the past several years. With an industry list that ranges across real estate, e-commerce, financial, general business and manufacturing he has engulfed unparalleled knowledge of the web. His vast range of expertise includes; SEO, PPC, affiliate marketing, email marketing, website usability, web analytics and social media.
Over the years, Eric has helped to double, triple and in a few cases, quadruple monthly e-commerce sales for his clients by use of SEO, PPC, email and more. He has continually lowered bounce rates and increased conversion rates to give the optimal user experience. Eric prides himself in his analytic reviews, which is why he almost always suggests to start a project with a site analysis.
When he's not head deep into the web, Eric can be caught outdoors all summer long or hibernating with the Bears in the winter.
May
09Google Adwords Intangibles
Posted In: Business, Pay-Per-ClickGoogle Adwords is a machine. It's a machine designed to generate as much revenue for Google as possible. Yet, much of the time, it is my best friend. As large revenue source for so many businesses and several of my clients, we've come to depend on it. So today, I'm filling you in on some helpful things I've noticed over the 10 years Adwords has been a part of my everyday life.
Read more »Apr
11How Long Should A Blog Be?
Recently someone mentioned to me that Google and the other search engines can't see the content on a page and won't index it unless it has over 300 words on the page. After a little chuckle I knew it was time for some clarification. The thought that there's a cutoff at 300 words is pretty funny to think about, but there is a point to this train of thought.
Read more »Dec
042013 New Year's Resolutions For Your Website
If you’re not spending about 50% of your marketing budget on your website and online efforts it’s time to start. If you’re well under that, try doubling your budget and track every dollar spent. Track it using Google Analytics or comparable analytic software. This may be your ticket to additional growth in 2013.
Read more »Nov
27Fraudulent Press Release Shows Value In Distribution
Writing good, quality news-driven press releases and distributing them to news sources across the web can be a valuable asset to any organization from a purely marketing perspective.
Read more »Nov
20Cyber Monday, You Scare Me - Affiliate Marketing
Affiliate marketing is a great technique to add a following quickly and build awareness. It’s essentially free advertising or branding as you only pay upon a sale of your products.
Read more »Nov
15Cyber Monday, You Scare Me - Website
Year round it's important to make sure your website is functioning as it should, but on a day like Cyber Monday and with the entire holiday season kicking off, its vital to make sure its up to par now.
Read more »Nov
13Cyber Monday, You Scare Me - Email
Email, of all web tactics, is a controlled environment. You're sending emails to your "list." A list of potential buyers whom have either already bought from you once or showed enough interest that they have signed up for your newsletter. These are people who know your product and brand. They aren't afraid to pull the trigger.
Read more »Nov
08Cyber Monday, You Scare Me - PPC
At this point, it’s too late to truly optimize for Cyber Monday via SEO (search engine optimization) and all of your organic listings. However, PPC can be turned on and off at any moment. So today we’re diving into a few tips to improve sales via PPC.
Read more »Nov
05Cyber Monday, You Scare Me
It's not so much the abundance of shoppers that hit the web on Cyber Monday, the mass amounts of potential sales, increased overhead, or the non-stop work ahead of me that's scary. Rather it's the fear of not capitalizing on the expected orders and not fulfilling on our dreams. That's why we've devoted the next couple weeks to teaching the most important aspects to make sure your organization is able to suck up every last bit of revenue from this ever-so important day.
Read more »Jul
20Post Website Redesign Activities To Consider
The proof is in the pudding. When an organization redesigns their website, so much is made about design and aesthetics and the functionality and usability, when it's in a staging environment. As it should be. But why does it stop there? Shouldn't that same love be carried over to post-launch. After all, do we really know exactly how the redesigned website is going to perform?
Read more »Jul
05Is Social Media Part of SEO or the Other Way Around?
Posted In: Search Engine Optimization, Social MediaDoes social media really have an effect on SEO? Should you be focusing more on your social media efforts than your SEO efforts?
(1 Comments)Read more »Jun
06SEO & the Never Ending Process
Posted In: Business, Search Engine OptimizationSEO is not a one-and-done operation. It is a cycle that must always be kept up with.
Read more »May
11Google's Penguin Algorithm Update: Have You Been Affected?
Posted In: Search Engine OptimizationRecently Google released their Penguin algorithm update which effected a fairly small amount of websites, but still scared many. So let's break down what you need to know with the latest Google algorithm update.
Read more »Apr
26Combining Paid and Organic Search Marketing for Synergistic Success
Posted In: Business, Search Engine OptimizationA look at Richard Carey's article on paid and organic search marketing campaigns.
Read more »Apr
23Google’s Matt Cutts Explains How Google Search Works
Posted In: Search Engine OptimizationEnough with the reading already. Watch Matt Cutts explain how Google search really works.
Read more »Apr
20How Site Navigation Can Influence Your Conversion Rate
Posted In: EcommerceWebsite design fads and trends are nice to look at, but they don't always warrant better results.
Read more »Feb
273 Types of Blogs to Consider Adding to the Company Website
There are three types of blogs a company can incorporate onto their website to keep their consumers more engaged and informed. Each has their own effect on it’s readers as the information shared is typically quite different. Although the setup and structure is usually the same, it is the writers who differ in creating content for any of the three: corporate, employee, and/or third party blogs.
(14 Comments)Read more »Feb
20Blogs Drive Interest, Freshness & Traffic To Your Website
Blogs have the ability to enhance traffic to a company’s website. The more often you post the more often they show up in search engines, thus driving more traffic to the site.
(1 Comments)Read more »Feb
09Press Releases: A Cheap Way To Advertise
To the forgetful companies that can't remember what the press release is or what it does, allow this informative piece to refresh your memory.
Read more »Feb
02Social Media For Associations - A Continual Event
One of the many beauties of associations typically is the abundance of content gathered together or generated about a specific topic. This information is meant for their members and and readers. The information is there for the taking, but why can't users find it easily?
Read more »Jan
12E-Commerce: Making the Customer Feel Home, At Home
Posted In: EcommerceA quality ecommerce experience encourages a visitor to go forward with a purchase simply by creating a safe, customer friendly atmosphere.
Read more »Jan
04Five Features That Are Critical to Any Company Intranet
Whether they're thought of as a private, secure corner of the internet at large or an entire electronic world unto themselves, intranets perform many roles that are essential to the continued prosperity of a modern business.
(2 Comments)Read more »Dec
20Pay Per Click Ads: The Silver Bullet of Online Marketing
Unlike traditional advertising, pay per click advertising is a fast, efficient model that only draws noticeable financial resources when it is being effective and ultimately profitable.
Read more »Nov
15Holiday Season eCommerce Must Listen To Consumer Trend Research on Retailers
'Black Friday' was once the big make or break date in American retail, but the rapid spread of e-commerce has turned holiday shopping into an adventure that, though concentrated on a few significant dates, is now spread throughout the season.
Read more »Nov
01Utilizing Paid Search in a Highly Competitive Market
Although effective, paid search can also be quite expensive to advertise your products or services to the right buyers, as competition can be fierce. However, there are a few steps you can take to reduce cost while engaging potential customers.
(1 Comments)Read more »Sep
29Web Video Drives Sales By Showing the Customer What They Need
Web video is often more than just another way to catch a customer's attention: It can be what clinches a sale.
Read more »Sep
28Drupal Or Umbraco: Which CMS Should My Business Use?
Posted In: Content Management SystemsTo start there are technical differences between Umbraco and Drupal. Drupal uses PHP and usually runs on Linux operating systems while Umbraco uses .NET and runs on Microsoft operating systems.
Read more »Sep
27A/B Testing Is Essential to Maximizing the Profits a Business Can Receive From its Website
Beyond helping to determine the general look of a website that has just been launched, A/B Testing can be an essential tool for evaluating and troubleshooting existing sites and interfaces. A business, for instance, may know through tools like Google Analytics that it receives a high number of visitors but that, for some reason, most of them never follow through with or complete the ordering process for one of their products.
Read more »Jul
22Real Estate SEO: Getting Your Listings in Front of Targeted Audiences
When trying to get your website to perform better, it is important to do your research, incorporate your findings and then network with your community.
Read more »Jul
20Protecting Your Online Reputation: How to Defend Your Brand When Competitors Attack
Posted In: Associations, Branding , Business, Ecommerce, Real Estate, Search Engine Optimization, Social MediaSo, how do you protect your brand in these unethical SEO wars? There are a few simple ways to start at least monitoring your brand so you can take appropriate action if you notice any significant changes.
Read more »Jun
14Becoming a Winner Using Online Video
Gaining more product awareness through using online video.
(1 Comments)Read more »Jun
06Usability: Testing Your Product Early Can Prevent Trouble in the Future
Performing usability testing early will help your website in the future. Generate satisfied customers and a site that is much easier to use. Make sure you have a helpful, well-designed, interactive, visually appealing website that will become a success.
Read more »Mar
2587 Internet Marketing Questions For Your Website
Improving your website doesn't have to be complex, but it does take a little thinking.
Read more »Mar
22Using Personas To Your Advantage
Posted In: AssociationsEstablishing a "persona" is an important part of determining what is happening on your website. A persona is a characterization of a type of visitor to your website.
(1 Comments)Read more »Feb
23Social Sign-On A Sign Of The Future
After years of speculation social sign-on is proving to be an effective way of registering users. Social sign-on, which allows users to sign-in online using their profiles from Facebook, Google, Twitter or other social websites, is becoming more and more mainstream as Yahoo and Bing recently incorporated Facebook into their sign-in process. This may be one of the few places Google will follow behind the trend.
(1 Comments)Read more »Nov
09Are You Ready For A Site Refresh?
It’s only been 2 years since your site was last designed. Yet for some reason your site seems outdated. It’s old, especially considering the web changes every 6 months. Well maybe it’s time for a refresh to make sure you’re up to date with today’s layouts and designs.
(2 Comments)Read more »
