Our Blogs
May
11Google's Penguin Algorithm Update: Have You Been Affected?
Posted In: Search Engine OptimizationRecently Google released their Penguin algorithm update which effected a fairly small amount of websites, but still scared many. So let's break down what you need to know with the latest Google algorithm update.
Read more »Apr
26Combining Paid and Organic Search Marketing for Synergistic Success
Posted In: Business, Search Engine OptimizationA look at Richard Carey's article on paid and organic search marketing campaigns.
Read more »Apr
23Google’s Matt Cutts Explains How Google Search Works
Posted In: Search Engine OptimizationEnough with the reading already. Watch Matt Cutts explain how Google search really works.
Read more »Apr
20How Site Navigation Can Influence Your Conversion Rate
Posted In: EcommerceWebsite design fads and trends are nice to look at, but they don't always warrant better results.
Read more »Feb
273 Types of Blogs to Consider Adding to the Company Website
There are three types of blogs a company can incorporate onto their website to keep their consumers more engaged and informed. Each has their own effect on it’s readers as the information shared is typically quite different. Although the setup and structure is usually the same, it is the writers who differ in creating content for any of the three: corporate, employee, and/or third party blogs.
Read more »Feb
20Blogs Drive Interest, Freshness & Traffic To Your Website
Blogs have the ability to enhance traffic to a company’s website. The more often you post the more often they show up in search engines, thus driving more traffic to the site.
Read more »Feb
09Press Releases: A Cheap Way To Advertise
To the forgetful companies that can't remember what the press release is or what it does, allow this informative piece to refresh your memory.
Read more »Feb
02Social Media For Associations - A Continual Event
Posted In: Associations, Search Engine OptimizationOne of the many beauties of associations typically is the abundance of content gathered together or generated about a specific topic. This information is meant for their members and and readers. The information is there for the taking, but why can't users find it easily?
Read more »Jan
24App or Mobile Optimized Website, That is the Question
Depending on the functionality of the app, they can be very profitable. If it improves the user experience enough or increases sales due to simplicity on the smartphone, then by all means the value could be there.
Read more »Jan
12E-Commerce: Making the Customer Feel Home, At Home
Posted In: EcommerceA quality ecommerce experience encourages a visitor to go forward with a purchase simply by creating a safe, customer friendly atmosphere.
Read more »Jan
04Five Features That Are Critical to Any Company Intranet
Whether they're thought of as a private, secure corner of the internet at large or an entire electronic world unto themselves, intranets perform many roles that are essential to the continued prosperity of a modern business.
(2 Comments)Read more »Dec
20Pay Per Click Ads: The Silver Bullet of Online Marketing
Unlike traditional advertising, pay per click advertising is a fast, efficient model that only draws noticeable financial resources when it is being effective and ultimately profitable.
Read more »Nov
15Holiday Season eCommerce Must Listen To Consumer Trend Research on Retailers
'Black Friday' was once the big make or break date in American retail, but the rapid spread of e-commerce has turned holiday shopping into an adventure that, though concentrated on a few significant dates, is now spread throughout the season.
Read more »Nov
01Utilizing Paid Search in a Highly Competitive Market
Although effective, paid search can also be quite expensive to advertise your products or services to the right buyers, as competition can be fierce. However, there are a few steps you can take to reduce cost while engaging potential customers.
Read more »Sep
29Web Video Drives Sales By Showing the Customer What They Need
Web video is often more than just another way to catch a customer's attention: It can be what clinches a sale.
Read more »Sep
28Drupal Or Umbraco: Which CMS Should My Business Use?
Posted In: Content Management SystemsTo start there are technical differences between Umbraco and Drupal. Drupal uses PHP and usually runs on Linux operating systems while Umbraco uses .NET and runs on Microsoft operating systems.
Read more »Sep
27A/B Testing Is Essential to Maximizing the Profits a Business Can Receive From its Website
Beyond helping to determine the general look of a website that has just been launched, A/B Testing can be an essential tool for evaluating and troubleshooting existing sites and interfaces. A business, for instance, may know through tools like Google Analytics that it receives a high number of visitors but that, for some reason, most of them never follow through with or complete the ordering process for one of their products.
Read more »Jul
22Real Estate SEO: Getting Your Listings in Front of Targeted Audiences
When trying to get your website to perform better, it is important to do your research, incorporate your findings and then network with your community.
Read more »Jul
20Protecting Your Online Reputation: How to Defend Your Brand When Competitors Attack
So, how do you protect your brand in these unethical SEO wars? There are a few simple ways to start at least monitoring your brand so you can take appropriate action if you notice any significant changes.
Read more »Jun
14Becoming a Winner Using Online Video
Gaining more product awareness through using online video.
(1 Comments)Read more »Jun
06Usability: Testing Your Product Early Can Prevent Trouble in the Future
Performing usability testing early will help your website in the future. Generate satisfied customers and a site that is much easier to use. Make sure you have a helpful, well-designed, interactive, visually appealing website that will become a success.
Read more »Mar
2587 Internet Marketing Questions For Your Website
Improving your website doesn't have to be complex, but it does take a little thinking.
Read more »Mar
22Using Personas To Your Advantage
Posted In: AssociationsEstablishing a "persona" is an important part of determining what is happening on your website. A persona is a characterization of a type of visitor to your website.
(1 Comments)Read more »Feb
23Social Sign-On A Sign Of The Future
After years of speculation social sign-on is proving to be an effective way of registering users. Social sign-on, which allows users to sign-in online using their profiles from Facebook, Google, Twitter or other social websites, is becoming more and more mainstream as Yahoo and Bing recently incorporated Facebook into their sign-in process. This may be one of the few places Google will follow behind the trend.
(1 Comments)Read more »Nov
09Are You Ready For A Site Refresh?
It’s only been 2 years since your site was last designed. Yet for some reason your site seems outdated. It’s old, especially considering the web changes every 6 months. Well maybe it’s time for a refresh to make sure you’re up to date with today’s layouts and designs.
(2 Comments)Read more »
