Email Marketing
Our Email Marketing Engine is an effective tool for communication with your customers. It gives you the ability to initiate, develop and maintain customer relationships in a cost-effective manner. It also enables you to collect valuable customer information from your web site, so that you can target your messages.
Our Email Marketing Engine manages your entire email campaign. Email templates, email messages, subscriber data and statistics are all managed in this easy-to-use system.
- Email List Management
The Email Marketing Engine manages all of your subscriber data. It allows you to segment your subscriber list, so that you can target your emails to specific customer groups. It also includes the option to search and manually add subscribers.
- Automated New Subscriber Updates
The engine automatically collects new subscribers from your web site, so that you don’t have to worry about manually adding them to your subscriber list.
- Automated Welcome Letters
The engine gives you the ability to prepare a "welcome letter", which will automatically be sent to new subscribers after they subscribe.
- Message Statistics
Statistical data is provided on your sent messages, allowing you to analyze the effectiveness of individual emails. Some of the statistics provided are:
- the # of emails that were opened by subscribers
- the # of emails that were forwarded from subscribers
- the # of links clicked-through from the emails
- Message Forwarding
Messages sent through the system can include a “Forward to a Friend” link. This is a powerful viral marketing tool, giving email recipients the ability to forward your message to potential customers and help grow your subscriber list.
