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Reedy Industries Dives Into Responsive Design

November 07, 2012

Founded in 1930, Reedy Industries operates a decentralized business model consisting of 25 separate divisions. The majority of these businesses are "field service" focused with expertise in either commercial heating & cooling or commercial food service. Both the Commercial Heating & Cooling (HVAC) and Commercial Food Service markets are dominated by small, privately held businesses. Commercial HVAC is the core business of Reedy Industries, but they provide their clients with a number of services, including instruction and training services for HVAC and food service equipment.

While Reedy maintains a handful of partner businesses, they wanted to update their parent site because a unique window exists in the HVAC business for gaining an advantage in this industry on the web. When Reedy Industries came to liQuidprint, we believed that an improved web presence would have a strong impact on Reedy's business model that extended into the future long-term. Reedy wasn't interested in just a simple redesign. No, they wanted to restructure their site so that it could provide visitors access to their information at any level: desktop, device, or smartphone. Thus, responsive web design was the answer.

For those that don't know, responsive design is a web design solution crafted to give users an optimal site viewing experience. It provides simpler reading and navigation by reducing the amount of resizing, panning, and scrolling needed, and it works across multiple platforms: desktops, mobile phones, and tablets. It takes a little more effort on our part when developing and designing with RD, but the resulting product is very beneficial. Because Reedy's site functions as both a public site and an employee intranet, responsive design made accessing it easier all around.

liQuidprint worked hard to come up with designs for Reedy's new homepage and inner pages by working with the client closely and coming up with something that suited their needs and adhered to their brand image. These pages were built to match up with Reedy's new logo and theme. The new site has an overarching design that is both eye-appealing and visually logical.

Aside from design and development, liQuidprint also worked, as always, to make Reedy's new site SEO-friendly. Through the use of Google Webmaster Tools, Google Sitemap, and Google Places, we were able to employ basic SEO tactics. This will further help Reedy's web presence as well as their success in the HVAC marketplace as better SEO practices can lead to higher rankings, which will lead to more visitors and potential leads.

Reedy Industries is liQuidprint's first real display of responsive design, and we are satisfied with the outcome. It should mean great things for Reedy and their company. To see the new site for yourself, please visit www.reedyindustries.com . Be sure to visit that site from your smartphone or tablet as well to see the responsive design in action! Also, if you'd like to find out more about how a liQuidprint website can generate better results for your business, please contact us today.

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