FR&R Updates Its Branding

November 01, 2012

Frost, Ruttenberg, & Rothblatt is a trusted, full service CPA and business advisory firm. They are known and trusted for their communication to clients, high level of professionalism, and timely cost-effective solutions that are customized to their clients' needs. FR&R has received numerous awards including the Sloan Award for Business Excellence in Workplace Flexibility for the past 4 years. They've been named one of Chicago's Top 100 Workplaces by The Chicago Tribune, and they're listed in Crain's Top 25 leading accounting and consulting firms in Chicago. They are committed to bringing their clients the best in their profession and getting involved with their clients at every level.

It only made sense that FR&R would look to update their website.  The idea of updating the site would improve their clients' web experiences while enhancing their own marketing efforts. So FR&R turned to liQuidprint. During our Design and Discovery phase, we found that FR&R needed a website design and search engine efficient template that coincided with their updated branding. It was imperative that the new site project a presence that more accurately portrays their firm as one of the Midwest's largest and most prestigious.

We worked to improve their content flow by making a more attractive and more easily navigated website. FR&R came to us with a lot of content and copy to be used, and we had to devise a flow that made sense. Something that helped us to do this was the implementation of the content management system Umbraco. Umbraco uses an integrated publishing workflow and allows for more control of the site's design and structure, which made formatting FR&R's site easier for not only our employees but FR&R as well.

Another big area that liQuidprint worked to improve was FR&R's search engine effectiveness. The old site's structure, redirects, page names, URL strings, and general pages were not helping FR&R achieve search engine prominence. So, we evaluated their current rankings and determined what needed to be done to the content and construction of the new site to earn better rankings and, ultimately, drive more potential clients to the site. We also helped FR&R track the statistical data tied into their new website so they could understand the behaviors of their users and realize what works and what doesn't. This tool can help generate client leads as well as expand upon the existing customer base.

The resulting website is a success. It is visually appealing as well as visually logical. All of FR&R's information is available in an easy-to-use and smart way. To see it for yourself, please visit . Also, if you'd like to find out more about how a liQuidprint website can generate better results for your business, please visit .