News
AAM's New Name
November 14, 2012
As the Audit Bureau of Circulations continued to evolve in
media verification, they realized their brand identity needed to
change. Thus, they became the Alliance for Audited Media or AAM.
AAM maintains the lead in cross-media standards, audit services,
and data critical to the advertising and publishing industries.
Advancements in the media industry have expanded AAM's role across
many different platforms, including digital publishing, print media
brands, email newsletters, social media, tablet and smartphone
apps, and websites. Their refreshed image should better suit their
position in these fields.
With a transformation of this scale, though, comes a lot of
work on the company's part. A new logo, new branding, and new
websites (for both the US and Canada) had to be created. Here's
where liQuidprint stepped in. AAM has tons and tons of information
available to their visitors and members through their website. They
have over 1,000 pages worth of info, and that number will only
continue to grow with time as AAM seeks to provide these resources
to their users whenever they need it. liQuidprint's main goal for
this project was to create a comprehensive information architecture
strategy as well as a simple navigation system to allow users an
easily and logically navigated web experience. We wanted visitors
to the site to be able to find what they were looking for without a
struggle and to be able to move throughout other areas of the
site.
Another crucial element in developing this site was
providing the client with a content management system that allowed
for the constant addition of pages of information, the ability to
publish certain pages at certain times and for particular
durations, and the ability to easily add or remove employee contact
information from the site. All of this is possible through the use
of Umbraco, which was the CMS chosen for AAM. Now managing their
news releases and white papers is a cinch. Updating their blog is
also a much smoother process. Both the US and Canada sites can be
managed through Umbraco thanks to our programmers great work as
well. All in all, Umbraco was the perfect choice for this
website.
AAM also wanted a way to improve upon the search
capabilities of their site. Smart tagging was something they were
interested in. A lot of the Alliance for Audited Media's
information is categorized by certain constituents: newspapers,
magazines, business publications, media buyers, and digital. So
liQuidprint programmed the site to draw new pages and information
tagged to these constituents into one place for users looking for
information across the website related to a particular constituency
more easily. These tagged pages can be reached at any time while
browsing AAM's site as they are located directly below the top bar
navigation.
Another interesting feature liQuidprint incorporated with
the Alliance for Audited Media's new site was tabulated
information. AAM provides their users with many guides as a
resource for the information dealing with various media
verification topics. To better organize these areas of the website,
liQuidprint created tabs to structure these guides. An example of
this work can be seen by clicking
here. This feature should guide readers
through each guide in a more appealing manner.
Lots of programming and content structuring went into
building AAM's new site, and we had to make sure everything was
done correctly in order to ensure that the company's name change
and transformation occurred in the most positive way.
View AAM's new site for yourself at www.auditedmedia.com
. Also, if you'd like to find out more about how a
liQuidprint website can generate better results for your business,
please visitwww.liQuidprint.com/freeaudit
.
