Propco came to liQuidprint looking for a newly designed website; one that will produce interest and leads.
In the early days of 2011, Propco was tedering on how they could improve their lead volume accumilated from their website, propco.com. Several basic marketing ideas came to mind, but what they soon realized is that their website needed some help as it possesed outdated design and lacked call to actions across the board. Nobody knew where they were supposed to go on the site. The content was spread out throughout the site with no real path to follow.
They soon brought this attention to liQuidprint. It became quite clear in order to attract new clients, up-sell or cross-sell to existing clients more frequently and more effectively communicate the value proposition of their products online changes had to be made.
Propco offers an attractive and appealing product, incentive programs, which needed to be highlighted throughout site. The years of unparalleled results had to be showcased in the forefront to intrigue visitors past the homepage and towards strong calls to actions leading to more leads.
Finally, we recorded 5 videos based on Propco's products and services emphasizing their value to businesses worldwide. Together they created a targeted email campaign which is designed to appeal to their current customers and prospective customers alike.
The flexibility to manage the site using Umbraco (content management system) and improved site designs including call to actions have prepared Propco a better chance of increasing their lead volume two-fold.