Perspectives

This national Employee Assistance Program provider wanted to redesign its Web presence, add engaging tools and enable its staff to maintain the new site.

Chicago-based Perspectives Ltd., is a workplace resources firm specializing in the nationwide delivery of s (EAPs) and organizational development services.

Perspectives asked liQuidprint to update their corporate Web site so that it would better serve its customers (businesses and their employees), its service providers (extended staff) and its brokers (sales force).  Specific enhancements targeted increasing the site's functionality, offering engaging tools, refining content and improving the overall design.

liQuidprint incorporated a content management system so that Perspectives' staff can easily maintain the new site and contemporary design structure.

In addition to improving user access to information, liQuidprint provided lead generation opportunities, such as links to Perspectives' webinars, blog, podcasts, as well as its Facebook page and Twitter feed.  Ongoing customer touchpoints such as blogs, newsletters, social media posts and email alerts help to engage visitors and strengthen their ties to your brand.

Revamping this Web site has brought a valuable perspective to online branding for this HR services provider.