This air filtration manufacturer needed a new navigation scheme that segments users and content, as well as drives incremental sales.
Like many industrial suppliers, Permatron had a very robust website, but visitors had a difficult time finding products that were right for them. Moreover, like most clients, Permatron wanted to manage their website internally with a simple-to-use content management system.
liQuidprint first crafted an information architecture blueprint, which organizes and indexes Web site data, so that users can quickly locate their desired information. The new navigation scheme segments users by product category and, based on this criteria, suggests available products to meet their needs. This technique also drives incremental sales.
liQuidprint then worked to migrate Permatron's product information and photography into a database-driven content management system. Permatron's staff now can easily incorporate new product additions and update current listings.
Finally, the site received a new contemporary graphic design that helps visitors browse without a specific destination.