Owner Peter Hanig turned to liQuidprint to help him extend the business beyond Chicagoland and introduce the respected Hanig’s brand nationwide.
After nearly 70 years of providing Chicagoans with the finest assortment of American and European foot fashions, Hanig's Footwear is renowned as much for its legendary customer service as its fashion trend-savvy.
With no existing website despite decades of shoe-selling expertise, owner Peter Hanig turned to liQuidprint to help him extend the business beyond the brick-and-mortar stores and introduce the respected brand to the masses.
liQuidprint integrated a solution that allows the retailer to easily manage online orders and payments, as well as manage the products on display on the website. The team also worked to link the new electronic storefront to its existing order processing and fulfillment systems.
Additionally, liQuidprint crafted an online marketing campaign designed to drive quality leads and generate repeat visitors. Using Search Engine Optimization to raise the site's organic rankings with major search engines combined with Pay Per Click technology helped to drive greater online exposure and higher sales.
The result of these combined efforts is a text-book example of how a business leveraged success in one market into a national e-commerce presence, and a website strategy that is now an integral part of the company's sales.