Gigi Verrey had a very important goal: create a website which exemplifies her authenticity and markets her book.
In order to make this technical dream a reality, she called upon her neighborhood web maniacs at liQuidprint.
After meeting Gigi, we were inspired by her fun and interesting personality. We translated this into her site by using fresh and vibrant colors in the design.
In an effort to market her book, liQuidprint helped get the conversation started between Gigi and her readers by developing an interactive blog and applying social media sharing for all of Gigi's recipes. This way she would be able to reach her readers on a more personal level.
Gigi is the first to admit she isn't the most technologically savvy. To address that issue, liQuidprint implemented a Content Management System called Umbraco. One of its strengths is in the ease-of-use for on-the-go authors. Visit her site at gigiverrey.com.