liQuidprint worked with Bulk Systems to updated its product information and photography, which can now be easily maintained by internal staff.
For more than 30 years, Bulk Systems and Services has been a leader in providing solutions in bulk material handling. Like many industrial distributors, Bulk Systems had a nominal Web presence for years until management realized that they were not fully leveraging the power of the Internet.
A main issue for the distributor's website was that its product inventory listing was five years old. Because the data was not maintained in a database, updating product information was technically challenging and very time consuming. liQuidprint worked with Bulk Systems to migrate up-to-date product information, photography, data sheets and technical drawings into a database-driven content management system. Bulk Systems' staff now can easily incorporate new product additions and update current listings.
liQuidprint also established an information architecture blueprint, which organizes and indexes website data, so that users can quickly locate information through such resources as navigation, search, breadcrumbs and site map.
For this industrial distributor, the Web is one business solution they can't do without.