Some Interesting Facts About Yelp
Yelp has been around for over eight years now, and it plays a primary role in helping people find local, small businesses. Yelp users have written over a total of 30 million reviews, and the site gets about 78 million unique visitors each month. You might be familiar with the site, its uses, and maybe even its stats, but there are probably many things you can still learn.
In a recent Mashable article, Todd Wasserman explores "11 Things You Didn't Know About Yelp." All 11 points are truly interesting facts that most people are likely uninformed about. For instance, it was discovered in a study conducted by a Harvard Business School professor that each star in a business review leads to a 5-9% increase in revenues. This is great business news for any company looking for financial boosts.
Another point we found enlightening was that Yelp usually tends to favor independent businesses over chains. Reviews and ratings on chain restaurants are practically useless, and users are much more interested in searching about a unique business over a franchised one. This gives small businesses a competitive advantage. Since Yelp drives a lot of traffic, your company can harness its power for your own benefits and rewards.
To read all of Wasserman's article, click here. Then let us know if you're on Yelp and anything you find interesting about it.