Hosting a social media contest or sweepstakes has been a popular marketing tactic for companies online for some time now, and with the boom of Pinterest users and its continuing growth, contests hosted specifically on Pinterest have recently become very popular as well. If done properly, contests can be a great tool for personally connecting with your followers and maybe even gathering information from them that you might not have been able to accumulate in any other circumstances.
Social Media Examiner has put together a list of companies that have used Pinterest contests successfully, and all of them set great examples for using contests to improve a company's overall business. For instance, Peugeot has set up a challenge that not only boosts user engagement and site traffic but also increases their follower numbers as part of the challenge's requirements.
Some of the best Pinterest contest practices are listed in the article as well. These include choosing an exciting prize, creating an attractive landing page, and using your existing audience to promote your contest. It is also important to set specific goals and objectives to measure the success of your contest.
For more Pinterest contest techniques as well as some other company examples, read Social Media Examiner's full article here.