Does Pinterest Lead to Sales?
Most are well aware of Pinterest's huge popularity this year in the social networking world. However, besides driving a lot of traffic and interest to other websites, has Pinterest really contributed to more tangible results? According to a March survey conducted by Bizrate Insights, social image-sharing sites, like Pinterest, are influencing consumers to make actual purchases.
The results of the report showed that 32% of online, American shoppers have made purchases after looking at an image on a site such as Pinterest. This included 26% that were able to click to the retailer's site directly from the image itself. 6% had to dig around for the retailer webpage themselves. There are also results that pertain to social image users who liked what they saw but did not make a purchase because they either weren't in a "shopper's mindset" or couldn't find the retailer's site. It seems that retailers and brand marketers should really reach out to these social image-sharing platforms because they are warranting great results. Make sure to monitor your content by providing images that lead your audiences directly to your products.
To read the full report, click here.