Current Mobile Marketing Trends
According to the article "4 Mobile Marketing Trends to Watch" posted to Mashable.com two days ago, consumers are constantly changing their consumption habits. Therefore, marketers need to change their own habits. While trends pop up all of the time, it seems that these four are currently of the most importance: social targeting, more developed and accessible content, unlimited social media, and mobile activation.
The content trend is especially significant. Mobile and Web users have certain expectations for the type of content presented to them. Due to all these trends, it's quite essential that brands adapt to those needs and wants to meet their consumers' standards.
Read the full article here, and let us know what you think is the most important takeaway.