Are You Doing Enough to be Liked and Followed

Nowadays it's top priority to have company pages on social networks like Facebook and Twitter. Consumers now search for companies through those mediums and if the company's presence isn't there, well you've just lost possibly thousands of Twitter followers and Facebook fans. Competition is fierce between competing companies as they battle to be, 'Liked' or 'Followed' by consumers who may share the same interests in what multiple companies specialize in. This is where the company needs to step outside the competing social media box to grasp the attention of undecided consumers and win the battle to become most popular.

Here are some ways to boost the chances of the company gaining more, 'Likes' and 'Followers':

Do the unthinkable! If you can't think of any unique techniques there's ways to find help like reaching out to web development companies, markerting, or PR firms. Trying to impress consumers can be one of the most difficult tasks to complete, especially when you have competitors trying to convince the same audience. The company has to step outside of its comfort zone and pull an unique rabbit out of the magic top hat. According to, " What Are You Doing to Earn Facebook Likes and Fans," if you want 50,000 followers, you need to do 5,000 interesting things that will each bring the company 10 new fans? Sounds like a lot of unthinkable ideas right? But it's not!

Here are a few techniques that you can repeat more than once to constantly draw an audience:

Become the Teacher: If blogs are featured on the company's website, make sure to include blogs that teach viewers about the products and services provided through the company. Informing consumers on how to properly use or appreciate certain products will give them a better understanding of how your company and its products will benefit them or others they may be familiar with.

Entertain the Consumer: Don't be a stickler about everything. Live a little! There's nothing wrong with funny interactions between the company and the consumer. Making site viewers laugh and smile makes them feel more comfortable with socializing among both the company and other consumer comments. This adds more traffic and consumer satisfaction, which ultimately increases product sales and company recognition.

Share the Extra Perks: Throwing in coupons, promotions, and giveaways makes more consumers come over to your side. Most consumers 'Like' or 'Follow' companies that they can receive free or discounted materials from. This fact may make you cringe but it proves to actually add sales for the company. More individuals will participate in activities that provide a special prize at the end, or promotions that brings awareness to both the company and its products.

Have the Answers: Consumers use social media pages like Facebook and Twitter on top of a company's website to find answers to questions and concerns. Providing these answers through blog posts, status updates, or tweets shows the consumer that the company cares about their valuable time and energy being wasted searching for answers that can easily be answered from the experts of the company.

Do Your Own Studying: The company can't provide answers, teach, entertain, or understand consumer needs without doing their own outside research of each subject. By doing your homework, the company has added value and credibility to the information and strategies they are providing. This shows through the proper execution of materials being used to generate more Facebook 'Likers' and Twitter 'Followers.' It also shows through the rising stats, follows, likes, and rankings the company website and social media pages will receive.

What Can Come From Gaining More 'Likers' and 'Followers:

Consumers have shown to spend on average an extra $71.84 on products they wouldn't have otherwise paid for. This comes from the company's presence on social media networks, search engine results, and their promotions, coupons, and giveaways that attract consumers. The article, " 8 Benefits to Facebook Likes," says, Likers click on 5.3x more links to external sites than the typical user, says Facebook. Even if a person isn't a fan of a specific product, just getting them to participate in company promos or giveaways presents a 28% chance of the consumer continuing to purchase from your company. Of those extra consumers you didn't bet on having, surveys indicate that of all the consumers who are fans of the company, 41% of them will recommend company products to others. With that more site traffic and rankings through SEO (Search Engine Optimization) is constantly being generated as consumers are coming across the company website and social media pages.